---
title: Campaigns in AJO
slug: tarrytown-bootcamp/campaigns-in-ajo
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. Under Properties, leave: Scheduled
4. Then click the check box next to in-app message and select mobile.
5. Select an App surface. Then, Click Create.
6. Provide a name: ***Luma Free Shipping Campaign - \{your initials}***
7. Select Audience: "Platinum Loyalty Members"
8. Select Identity Type: ECID.
9. Click on Edit Content under Action.
10. Select the Message Layout: Modal.
11. Click on the Media Icon button, and select the free shipping image.
12. Add a header: Free shipping!
13. Add a body: For orders above $35

14. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/HOC5kS7Kdb3A_kVKCwITn_screenshot-2024-06-18-at-90817-am.png)
15. Click on the back arrow next to the campaign name (Top left corner).
16. Leave Trigger alone.
17. Leave Campaing Start and End alone.
18. Click Review to Activate.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fIHjqDfVTp93KlR7bOAzb_screenshot-2024-06-18-at-94802-am.png)

Congratulations! You just built a campaign in AJO.