---
title: Creating an Audience
slug: tesco-hol-q12026/creating-an-audience
description: >-
docTags: 
createdAt: 2024-01-30T22:33:31.221Z
---

In this exercise, you’ll create an audience by making use of Adobe Experience Platform’s Audience Builder UI.

## Audience Overview

:::hint{type="info"}
To log into the Adobe Experience Platform, check the [Welcome](docId\:JWtqayULjuViBBU3-XHju) section
:::

To get an overview of available audiences in Adobe Experience Platform:

1. In the menu on the left side, click on **Audiences **in the customer section. You will see a dashboard overview with information on a specific audience.
2. Click on **Browse** at the tab bar. You will see an overview of all existing audiences.

## Create an Audience for Active non-whoosh customers in whoosh area

We want to create a rule that will select all customers that are in whoosh delivery possible area and have purchased atleast 2 times for more than £40 in other methods than whoosh. Tesco want to target these customers with a personalised email based on the weather condition.

### Add  attributes

1. Click on **+ Create Audience**. This will open the Create Audience popup.
2. Select **Build Rule** as the create method. This will open the Rule Builder.


To show all the attributes in the schema

1. Click on the :FontAwesome[****]{icon="fa-solid fa-virus"}** icon** of the fields section to show the options.
2. Select **Show full XDM Schema** option.
3. Click on the :FontAwesome[****]{icon="fa-solid fa-virus"}** icon** of the fields section to close the options menu.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/a2fOpZSCTlyE8gcHVChpU-20260217-154529.png)



To define our audience: 

1. Ensure you are **Attributes** tab in the Fields section.
2. Search for `whoosh` in the search bar.
3. Drag the **Nearest Whoosh Store Id** attribute onto the canvas.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Jnw4Ojq8crzj0Y-sLLxEC-20260217-152954.png)
4. Click on the condition **equals** and select **exists** to make the condition as if nearest whoosh store id exists on the profile.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hfytobWCQnF2U-V8Yy54T-20260217-153049.png)
5. Now the audience definition criteria should like below. This captures all the profiles who are in an active whoosh delivery possible area.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/O07iOtkUBfCZ0TvtrW6TY-20260217-152742.png)

### Add  events

Now we need filter out active customers who do atleast 2 purchases a month via non-whoosh delivery mechanisms.

1. Select the **Events** tab in the Fields section.
2. Search for **purchases.**
3. Drag and drop **Purchases** (Commerce Purchases) Event type onto the canvas.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/vF4SXOtZ6UO-3YcFC7f-0-20260218-032527.png)
4. Click on **Purchases** tile in the canvas to open the event rules tab.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/dLSwgKOh3Hl6cUPvK4-ag-20260218-032652.png)
5. Search for **fulfilment**.
6. Drag **Fulfilment Type** from Tesco Order Details Group in to the event rules.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/o8xSMiG2eLNMhyK8sJX2q-20260218-034106.png)
7. Select **Whoosh** from the options menu inside the event rules. Change the condition from equal to **does not equal** to make the rule as fulfilment type not equal to whoosh.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FYw2st-Ov6iOljyg-Pkce-20260218-034236.png)



Now we want to add a second condition to look for profiles who have made purchases for more than £40 pounds to filter out only whoosh eligible purchases.

1. Ensure you are on the **Events** tab in the Fields section. Clear the search.
2. Search for **totalprice.**
3. Drag **Total Price after Discounts** from Tesco Order Details Group as a condition below the fulfilment type condition. 

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KsG3ZlKQVvyHHnHF20sr5-20260218-034439.png)
4. Enter the value as **40. **Change the condition from equal to **greater than or equal to** to make the rule as total price after discounts is greater than or equal to 40.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Hjkvi0bQVj7TeuS0ihc1Q-20260218-034709.png)



Your audience definition should look like: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/tNUHtPyUylqgHxHVyVk6d-20260218-035003.png)

### Add time window and count restrictions

Now we need add the rules for checking whether the customer is making atleast 2 purchases in the last 30 days.

1. Click on **At least **to show the field to update the number of purchases. Update it to **2.**

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FWQ1wBYoDy_PsA3ZC6LH4-20260218-035510.png)
2. Click on **Any time **above the event tile and select** In last**. Update it to **30 Days.**

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/r1MHilbyp03mtCfoJ0WwO-20260218-035706.png)

Your audience definition should look like: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/IHa2gZ67jvzcwTnrWB2ZV-20260218-040325.png)

### Publish the audience

Let's publish our audience.

1. Enter a **Name** for your audience using the following naming convention,`[your name] - Active non-whoosh customers in whoosh area` e.g. NJ - Active non-whoosh customers in whoosh area.
2. (optional) Enter a **Description**.
3. Select **Batch** from the **Evaluation method** dropdown list.
4. Click on **Publish**.

You will be taken to the **Audience summary** screen, outlining your audience definition.

:::hint{type="success"}
​You have successfully created an Audience for all customers that are in whoosh delivery possible area and have purchased atleast 2 times for more than £40 with other methods than whoosh.
:::