--- title: Lab 1: Whoosh acquisition journey slug: tesco-hol-q12026/lab-1-whoosh-acquisition-journey docTags: createdAt: 2025-03-06T13:08:49.517Z --- We want to increase whoosh delivery users, for this: - We want to trigger a journey on a daily basis. - We want to target only active customers who do atleast two set pf shopping for more than £40 pounds via non-whoosh mechanisms but live in a whoosh eligible area - Based on the current weather in the city, personalise the whoosh marketing push notifications. - In case they dont respond to the push notification, sent a reminder email about the benefits of whoosh delivery. - Personalise the website homepage with whoosh if they are in qualified as the target audience. - If the customer does an in-store purchase thats eligible for whoosh delivery, remind them that it could be done better with whoosh. - At any point in time, if they place a whoosh order, dont contact them anymore. ### Key Journey Steps: - **Audience : **To trigger the journey, we will use audience qualification so that only the eligible customers will be targeted - **Custom action : **Call an external weather system to get the current weather - **Event:** To understand whether the customer has placed a whoosh order or an in-store purchase. - **Wait Period:** Includes a waiting period to allow event to take place before further actions are taken. If they purchase any point of time, exit the journey and supress any communication. - **Email Notification:** Sends an email to the customers, highlighting the items in the basket. ### What do we need to create for this use case? 1. An audience *To target the audience who are active customers who dont use whoosh but is in whoosh possible area.* 2. A custom action *To call the openweather API endpoint to get the weather in the current city* 3. An **event** **** * To capture the in-store purchase of a customer* 4. **Email** messages *Personalised to the customer, with whoosh benefits* 5. A **journey** *To send the email messages to these customers.*