---
title: Lab 2: Meal deal win back
slug: tesco-hol-q12026/lab-2-meal-deal-win-back
docTags: 
createdAt: 2025-07-09T14:33:29.349Z
---

### Customer Problem

Tesco wants to re-engage customers who previously purchased a Meal Deal but have stopped buying them.

**Business Goal**

- Identifying lapsed Meal Deal purchasers 
- Delivering a personalised offer 
- Creating urgency through timed reminders 
- Driving redemption across channels 

### Experience Overview (What will the customer experience?)

You will build a **cross-channel win-back journey** combining:

- Audience qualification 
- Decisioning 
- Email 
- App personalisation 
- Timed reminders via Push 

The customer receives:

1. A personalised meal deal offer email 
2. An in-app experience showing the offer 
3. A reminder if unused 
4. A final urgency notification before expiry 

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Qgz3WEc9IAEauU5gHglZC-20260223-085350.png" size="80" width="1536" height="1024" position="center" showCaption="false"}

### What You Will Build (Technical Outcomes)

By the end of this lab you will have configured:

| **Capability**         | **Outcome**                           |
| ---------------------- | ------------------------------------- |
| Audience Qualification | Identify lapsed purchaser             |
| Decision               | Select best meal deal offer           |
| Email Activation       | Deliver personalised email with offer |
| Code-Based Experience  | Real-time offer display               |
| Wait & Evaluate        | Time-based follow-ups                 |
| Push Notifications     | Reminder nudges                       |