---
title: Send the personalised email
slug: tesco-hol-q12026/send-the-personalised-email
docTags: 
createdAt: 2025-07-09T14:37:37.791Z
---

Our Journey so far: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/o1zyP-yJBpKxJK2duD45v_screenshot-2026-02-24-at-001221.png)

## Exercise 3: Build a personalised email message

Purpose: To introduce the offer and bring the customer back into the Tesco experience.

In the next steps you will be building the email for your journey. You'll pick a fully completed template of the email so that you don't have to build anything at all, we'll just add our personalisation to the template.

### Building the Email

1. From the actions tab, choose **Action** and drag it onto the :FontAwesome[]{icon="fa-solid fa-circle-plus"} **icon** after the Content decision.
2. Select the **Action Type **`Email`
3. Click **Add.**
4. Click on the activity to open the detailed view.
   1. Set the **label** to `Meal Deal Offer Email`.
   2. Select **Configure action.**
5. In the Actions tab, 
   1. Set the **Email Configuration** to `marketingEmailMessages`.
   2. Click **Edit Content **to start designing your email.
      1.
      2. Enter a subject line: `Quick lunch? We’ve got you covered`
      3. Click on **Edit email body**. Under **Saved templates**, choose `Meal Deal Template`. It will show you a preview of the template. Click on **Use this template**.
6. The email designer will now open. It should look like the image below. Click **Save** in the top right. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/H00hrHybBKArCpPIBOjLA_screenshot-2026-02-24-at-002107.png)

### Configuring the email

We had most of the content prebuilt into the email using the template. Now lets customise the email for our journey with our personalised Meal Deal Offer.

1. Select the **1:1 column** component that contains the default meal deal image
2. Select the **Decisioning** icon from the right hand menu

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/oZDXdCCVeF763LzCwCPAF_screenshot-2026-02-24-at-002944.png" size="100" isUploading="false" width="878" height="609" darkWidth="878" darkHeight="609" showCaption="false" indent="1"}

3. Select **Add Decision Policy >Add new policy**

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/A8i6RKfPFhZknJKvJz9A6_screenshot-2026-02-24-at-003253.png" size="100" isUploading="false" width="1931" height="836" darkWidth="1931" darkHeight="836" showCaption="false" indent="1"}

4. Set the name of the decision policy to:`Your name meal Deal Offer Decision`
5. Click **Next**.
6. Under **Strategy sequence**, select **+Add > Selection Strategy.**
7. Select the `Meal Deal Win Back Selection Strategy` from the list.
8. Click** Save** to close the window.
9. Click **Next** and review your decision policy.
10. Click **Create**.

Since we are using this decision policy in an Email, we have to assign a Placement. A placement determines where returned items from the decision engine appear in a message.

1. Click **Assign Placement** in the Decisioning panel.
2. Check the **email-1-1-column **placement
3. Click** Assign.**

We've now added our Decision policy to our email, now lets use it to personalise the main banner image.

1. Select the main meal deal banner image
2. From the image options, select the **Add Personalisation **icon, next to the image source to open the expression editor.

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fjfP2P_ZSXYs6heEti4-j_screenshot-2026-02-24-at-004339.png" size="100" isUploading="false" width="1613" height="836" darkWidth="1613" darkHeight="836" showCaption="false" indent="1"}

3. In the expression editor, delete the existing URL.
4. Select **Decision policies **from the left menu.
   1. From the **Meal Deal Offer Decision** policy you created, search for the `sourceURL` atttribute
   2. Click **+** > **+ Insert as attribute **to add the first attribute in the list into the expression editor. 
   3. You should see:
   4. Click **Save.**

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VqaVl1BDt51yRRkgW30aA_screenshot-2026-02-24-at-012154.png" size="100" isUploading="false" width="1900" height="928" darkWidth="1900" darkHeight="928" showCaption="false" indent="1"}

:::hint{type="warning"}
Reminder! Now is a good time to **Save **your email (top, right **Save** button).
:::

:::hint{type="info"}
The personalization editor is the centerpiece of the personalization in Journey Optimizer. It is available in every context where you need to define personalization like emails, push and offers.

In the personalization editor interface, you can select, arrange, customize and validate all the data to create a customized personalization for your content.

In this case, the **Banner image source URL** will be replaced dynamically with an image of the most suitable meal deal combination for each customer that receives the email. 

To find out more information, visit [Adobe Experience League](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalization/personalization-build-expressions).
:::

### \[Optional] Simulate Email Content

If you want to see how the Offer would render for a test profile with certain attributes, you can Simulate Content.

1. Select **Simulate Content > Simulate Content** from the Email Designer
2. Add a **test profile** that you want to simulate email content for. 
   - *Note: You can use the emails you've been provided as part of this Lab*

An example test profile rendering a Premium Sushi Meal Deal offer:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/vWcpN-xj8_R-_6NjpK3_y_screenshot-2026-02-24-at-012241.png)

3. Click **Close** to return to the Email Designer.

Your Email Designer should now look like: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/YJUx7zTnbno4ulr8Ztxdz_screenshot-2026-02-24-at-012318.png)

1. Click **Save** in the top right. 
2. Navigate out of the email designer by clicking the back arrow :FontAwesome[]{icon="fa-solid fa-arrow-left"}** icon** in the top left. You'll be taken to the messages overview for your journey.
3. Navigate out of the messages overview by clicking the back **\<** **icon** in the top left.
4. You'll return to the Journey canvas. Click **Save** in the Actions: Email panel.

Your journey should now look like:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/iN3VOF-I7si108u3lSV5P_screenshot-2026-02-24-at-012405.png)

:::hint{type="success"}
You've successfully composed a personalised Email Message to be sent to qualifying customers. You've used **Decisioning** to personalise your email with relevant offers.

Now lets show those same offers in the mobile app.
:::