---
title: Start the Journey
slug: tesco-hol-q12026/start-the-journey
docTags: 
createdAt: 2026-02-23T23:33:14.678Z
---

# Build the Meal Deal Win-Back Journey

## Journey Objective

Tesco wants to recover customers who stopped buying Meal Deals by:

- Sending a personalised lunch offer 
- Showing the same offer across channels 
- Nudging if unused 
- Creating urgency before expiry 

This journey reacts to a broken shopping habit and encourages customers to return.

## Customer Experience Overview

A customer who stops buying meal deals will experience:

1. Receives a personalised Meal Deal email 
2. Sees the same offer in the mobile app 
3. Gets a reminder if offer is unused 
4. Receives a final urgency message the day before offer expiry 

## Exercise 1: Journey Qualification

We start the journey when a customer stops purchasing Meal Deals regularly. Lets configure a journey that will trigger when a customer qualifies for our **Lapsed Meal Deal Purchasers** audience.

:::hint{type="info"}
To log into Adobe Journey Optimizer, check the [Welcome!](#)**  **section.
:::

To get an overview of all journeys in Adobe Experience Platform:

1. In the menu on the left side, under **Journey Management**, click on **Journeys**. You will see a overview with all existing journeys.

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/a5bEFJ4gdZTG1A3v94gam_screenshot-2026-02-23-at-234231.png" size="100" isUploading="false" width="3014" height="1542" showCaption="false" indent="1"}

Click on **Create Journey**. You'll be taken to the **Journey canvas** with the journey properties opened.

1. Set the name to `[your name] - Meal Deal Win Back`.
2. For the other properties we'll keep the default values.
3. Your screen should look like the image below. Click **Save** to save and close the properties.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WRj7p61AkBEBf7rYrKt2i_screenshot-2026-02-23-at-234517.png)

### Audience Qualification

We start the journey when a customer stops purchasing Meal Deals regularly.

For this we need an audience qualification trigger, when a customer qualifies for the **Lapsed Meal Deal Purchaser** audience, they will enter the journey.

1. From the **Event** tab, choose **Audience Qualification** and drag it onto the canvas.
2. Set the **Label** to `Lapsed Meal Deal Purchaser`.
3. Click on the :FontAwesome[]{icon="fa-solid fa-pencil"} **-icon**, a pop-up window will open. Search for the audience you created in at the start of this Lab. It should be called `[your name] - Lapsed Meal Deal Purchaser`.

   *If you didn't create an audience, you can use `Tesco - Lapsed Meal Deal Purchaser` instead.*
   **
   Check the box for audience and click **Save**.
4. Set **Namespace** to `Email (Email)`. 
5. Your screen should look like the image below. Click **Save**.

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/28aMlAQwBWoG2dqaBFN5g_screenshot-2026-02-23-at-235047.png" size="100" isUploading="false" width="1910" height="925" showCaption="false" indent="1"}

:::hint{type="success"}
You've created the Journey and the Trigger that will qualify our customers into this Journey. Proceed to the next step where we will retreive a decision.
:::