---
title: Lab 1: Retargeting abandoned cart customers
slug: tesco-mobile-hol-2025/lab-1-retargeting-abandoned-cart-customers
docTags: 
createdAt: 2025-03-06T13:08:49.517Z
---

When a Customer adds a product to the cart, but didn't purchase it, we want to:

- Trigger a Journey that will wait 1 day, personalise their homepage banner with a easy navigation to cart with a reminder about their cart items.
- Sent a reminder email about their pending cart items. 
- Wait for another 24 hours if customers do a purchase.  
- If the customer doesn't purchase, send them another cart reminder email but with an offer from their favourite Partner category from clubcard data.

### Key Journey Steps:

- **Event:** To trigger the customer entry into the Journey when they add products to the cart.
- **Wait Period:** Includes a waiting period to allow event to take place before further actions are taken. If they purchase any point of time, exit the journey and supress any communication.
- **Email Notification:** Sends an email to the customers, highlighting the items in the basket.
- **Offers : **Provide customers with an offer from their favourite partner vendor.

### What do we need to create for this use case?

1. An **event** ****
* To capture the add to cart event*

2. **An offer****
   *To provide the customer with an offer from their favourite partner vendor.*

3.  **Email** messages
   *Personalised to the customer, with items in the cart.*

4. A **journey**
   *To send the email messages to these customers.*