---
title: Lab 2: Cross-Channel Data Upsell
slug: tesco-mobile-hol-2025/lab-2-cross-channel-data-upsell
docTags: 
createdAt: 2025-07-09T14:33:29.349Z
---

When a customer is close to exceeding their monthly data allowance, we want to:

- Trigger a Journey that will personalised the Tesco mobile homepage with an upsell banner to purchase add-on data.
- Will then send communication directly to the customer via Push or Email message (depending on whether they have the Tesco Mobile app). 
- Prevent them from seeing and personalisation once they have purchased a data add-on for the month. 

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-tKYRG1JKJTt71atj8UEr4-20250717-002213.png)

### Key Steps for Building the Journey:

- **Event:** To trigger the customer's entry into the Journey when they are close to exceeding their montly data allowance.
- **Web Channel Action: **To deliver the personalised Homepage upsell banner on the Website. We will also include an A/B Experiement to test the best copy. 
- **Conditional Check:** To check if the customer is a mobile app user, before sending a Push message.
- **Push/Email Action:** Sends a push/email to the selected customers, highlighting the upsell offers, with the email being personliased to different personas.