---
title: Start the Journey - Trigger Event
slug: tesco-mobile-hol-2025/start-the-journey-trigger-event
docTags: 
createdAt: 2025-07-09T14:39:33.516Z
---

:::hint{type="info"}
To log into Adobe Journey Optimizer, check the [Welcome!](#)**  **section.
:::

## Journey overview

To get an overview of all journeys in Adobe Journey Optimizer:

1. In the menu on the left side, under **Journey Management**, click on **Journeys**. You will see a overview with all existing journeys.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-vF1gzmgA7jNBnRi0HaCal-20250715-152511.png)

## Creating a journey

We'll be creating a journey that will send an email or push message to people that are about to exceed their data limit for the month, but haven't yet purchased a data add on. 

- The **channel** of the communication depends on whether the customer is a mobile app user
- The **content** of the communication is based on the customer behaviour; do they stream content? Do they mostly use social media?

Click on **Create Journey**. You'll be taken to the **Journey canvas** with the journey properties opened.

1. Set the **name** to `[your name] - Cross-channel Data Upsell`.
2. For the other properties we'll keep the default values.
3. Your screen should look like the image below. Click **Save** to save and close the properties.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-qMQD1IrFiVP0lc8MslENW-20250715-154902.png)

You're now in the journey canvas. This is where you'll be creating your journey's logic. 

### Audience Qualification

1. We're starting our workflow of with an audience qualification trigger. From the events tab, choose **Audience Qualification** and drag it onto the canvas.
2. Click on the activity to open the detailed view.
   1. Set the **label** to `90% of data pack exceeded`.
   2. Click on **Audience** to open a window, select your audience from the list and click **Save**.
      *If you didn't create the audience, you can use `[Example] Data Usage Monthly - Almost Exceeded`*
   3. Set the **namespace** to `Email (Email)`.
   4. Your screen should look like the image below. Click **Save**.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-GU06wHTECa1Fq6LlPnaLV-20250715-155145.png)

:::hint{type="success"}
You've created the Journey and the Trigger Event that will qualify our customers into this Journey. Proceed to the next step where we will create a personalised homepage experience on the website.
:::