---
title: Create a Strategy
slug: the-gap-ajo-poc-2025/create-a-strategy
docTags: 
createdAt: 2025-09-05T22:11:50.390Z
---

Now that we have our offer items inside of collections. It is time to develop our selection strategy. 

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-9oNnoeSC5XnYoR4NNLH7q-20250905-221323.png)

## Creating a Selection Strategy

- Click on Selection Strategies
- Click Create Selection Strategy
- Name your Selection Strategy + Initials
- Click Select Collection and select your collection
- For eligibility lets select an audience: Moderate and High Risk Churn
- Click Save

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-FP00b_ysvJlND-c_p-UY2-20250905-222005.png)