---
title: Lab: Creating an Offer
slug: the-gap-ajo-poc-2025/lab-creating-an-offer
description: >-
docTags: 
createdAt: 2023-12-13T20:36:44.311Z
---

We will be creating 3 offers for our customers who are at High or Moderate Churn Risk. One offer will be a fallback in the case we would like to send this to a broader audience. 

## Offer Content

You will need this information for our offer lab:

**Image: **

- **Offer: **https\://digitalassets.gapinc.com/AssetLink/665odsxd6glt5p3q75p5t32r684vi627.auto
- **Fallback: **https\://digitalassets.gapinc.com/AssetLink/8f474jx734mk5y5cp4bm7743me2wx8d6.auto?TP=GAP2

**Offer Text (Short): **

**High Risk: **60% Off Everything Friends & Family
**Moderate Risk:** 45% Off Everything Friends & Family
**Fallback: **40% Off Everything Friends & Family

**Placements: **

- email-image (Channel: Email)
- email-text (Channel: Email)
- sms-offer (Channel: Instant Messaging) 
- push-image (Channel: Mobile)
- push-text (Channel: Text)

**Audiences: **

- Churn - High Risk
- Churn - Moderate Risk

## Example of a Fully Configured Offer:

[Churn Risk Moderate - Preventive Offer](https://experience.adobe.com/#/@adobeamericaspot5/sname\:poc12-1025/journey-optimizer/platform/offers/offer/detail/personalized/dps\:personalized-offer:1b7e052e355fbbb0)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/i9lCKL7FLlh4S7j1H7AL8-20251023-162328.png)

## Create a Personalized Offer

1. Click on “Offers” from the Left Menu 

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image180.png" size="54" width="158" height="51" darkWidth="158" darkHeight="51" position="center" showCaption="false"}
2. Click on Create Offer

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image233.png" size="44" width="122" height="44" darkWidth="122" darkHeight="44" position="center" showCaption="false"}
3. Select “Personalized Offer”

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image195.png" size="70" width="489" height="435" darkWidth="489" darkHeight="435" position="center" showCaption="false"}
4. For name of Offer, type “**Churn Risk Moderate - Preventive Offer - Initials**”. 

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image148.png" size="66" width="590" height="660" darkWidth="590" darkHeight="660" position="center" showCaption="false"}
5. Populate the date ranges for Start and End Dates 

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image329.png)
6. Add tags search for your initials so this offer dynamically lands on the collection you just created. 

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image291.png)
7. Hit Next
8. *Select Email *as the Channel.

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image253.png)
9. Select *Email – Image* as the Placement 

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image295.png)
10. Paste the Offer Image URL after selecting URL to enter an externally hosted image

    ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image44.png)
11. Provide a Destination Link. Click Next

    ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image77.png)
12. Click Add Representation button.
13. Search for Channel Email and Placement Email - Text
14. Click on Custom and add the offer text for High Risk. 
15. Repeat Steps 12 to 14 for the rest of the placements. 
16. Once done, click next. 
17. Set Offer Eligibility by adding constraints. Select Visitors who fall into one or multiple segments

    ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image237.png)
18. Search for this audience: **Churn - High Risk**

    ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image63.png)
19.  You may add a Priority or Set Capping (No needed for the lab). Click Next                             

    ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image90.png)
20. Review your Offer Details. Click Finish and Save and Approve

    ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image79.png)

- Repeat step 1 thru 20 but this time add our **Our Moderate Offer**. 

## Create a Fallback Offer

1. Click Create Offer

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image58.png)
2. Select Fallback offer. Click Next

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image185.png)
3. Name offer **fallback + Your name**

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image120.png)
4. Select Email for Channel, and Email - Image for Placement. Click **URL**
5. Add Fallback Image URL. 
6. Repeat steps 4 and 5 for all the placements.
7. Review fallback offer. Click Finish

   ![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAJO/image72.png)
8. End of Lab