Building blocks
Before creating campaigns and content, it helps to understand the building blocks that GenStudio for Performance Marketing uses to keep everything on brand and on message: Brands, Products and Personas. In this section you will explore each one for Frescopa.
Brands
A Brand defines how your company looks and sounds, so that every piece of content generated is consistent with your identity. It is the foundation that Products and Personas connect to.
- Navigate to the Brands area in the left sidebar.
- Click on the Frescopa brand to open its details.
- Review the information stored for the brand, such as its guidelines and voice.
Products
A Product describes what you are marketing. The details you add here are used to generate accurate, compelling messaging for that product.
- Click on ... More menu
- Navigate to the Products area in the left sidebar.
This should show the list of products configured in genstudio.
- Click on the TravelBrew product to open its details.
- Review the fields that describe the product:
- Description: what the product is
- Value proposition: the key benefits you want to communicate
- Messaging preferences: guidance on tone and how the product should be talked about
- Brands: the brand the product belongs to
Personas
A Persona describes who you are marketing to. It helps tailor content to the needs, motivations and language of a specific audience.
- Navigate to the Personas area in the left sidebar.
- Click on the Adventurer persona to open its details.
- Review the fields that describe the persona:
- Description: who the audience is
- Messaging preferences: how to speak to this audience
- Brands: the brand the persona belongs to
You now understand how Brands, Products and Personas work together. In the next section you will use them to create a campaign.