---
title: Campaigns
slug: tv-emea-madrid-contentlab-2026/campaigns
docTags: 
createdAt: 2024-10-17T17:03:20.752Z
---

***

## Login to Genstudio for performance marketing

**Click** on the** 9 dots** main menu and select **GenStudio**

Or if you want to Open with a direct link, click [Genstudio](https://experience.adobe.com/#/@demopotemea/genstudio) 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/89WntmgA-dQfDCFhSlrEJ_cursor-and-jose-travelbrew-launch-campaign-adobe-workfront.png)

## Creating a campaign

As a marketer, you will begin by creating a campaign around a product launch for the **Frescopa** Brand for **TravelBrew**

- Begin by navigating to the Campaigns area in the left sidebar
- Click on the **Add Campaign** button on the top right to create a new campaign.

After your campaign is created, give it a unique Name such as ` {{LASTNAME}}- Frescopa TravelBrew Launch Campaign`  eg. **NJ - Frescopa TravelBrew Launch Campaign**

Now fill in the **other details** about the campaign. Please feel free to update as per your campaign process or use as below

**Description : **

:::BlockQuote
Brew great coffee anywhere with Frescopa TravelBrew. Our compact, portable brewer turns your favourite Frescopa grounds into a fresh, café-quality cup on the commute, at the office or on your next getaway.
:::

**Objective** : 

:::BlockQuote
Increase Brand Awareness: 
Goal: Raise awareness of Frescopa as a leading choice for coffee on the go among target audiences.
Metric: Achieve a 20% increase in social media followers and engagement within the first three months.

Boost Product Sales:
Goal: Drive sales of TravelBrew and cross-sell Frescopa ground coffee.
Metric: Increase sales by 30% compared to the previous quarter.

Enhance Customer Engagement:
Goal: Build a community of coffee lovers who share how and where they brew.
Metric: Generate 500 user-generated content posts using the campaign hashtag #BrewAnywhere
:::

**Key messaging :**

:::BlockQuote{listRestartPolite="1"}
1.Highlight the freedom to brew fresh coffee anywhere, with no machine or power needed. Showcase the collapsible, lightweight design that packs flat into a bag or glovebox.
2.Promote the built-in reusable filter and insulated mug that keep coffee hot for hours with less waste.
3.Focus on the practical design that fits busy routines, from the daily commute to weekend getaways, paired with Frescopa ground coffee.
:::

**Start Date** : Select today date eg. **10/06/2026**

**End date** : Select any future date eg. **12/31/2026**

**Status** : Select **Active**

**Channels** : Select **All** by clicking **Email, Paid media, Web & Display**

**Region**: Select **EMEA**

The changes you make are **Auto saved**.

Scroll down to the references section. You can add Product(s) and Persona(s) here. 

Click on **+ Connect** next to Products and select **TravelBrew** and/or other products.

Click on **+ Connect** next to Personas and select **Adventurer** and/or other personas.

- Scroll down and check the product and persona for this Campaign. You can click on it to see the detail.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/199CnNECSX5UZY0f62MQs_jfxxaq-k7d6kv2drohfct-screenshot-2026-10-06-at-174834.png)

It is also possible to export a Word/PDF version of the Campaign by clicking on **Export** button in the upper right corner. This will provide a document that is marketer friendly.

- Click the  :FontAwesome[]{icon="fa-solid fa-arrow-left"}** icon** to exit the campaign details
- Click on the **Calendar view** for another way to review campaigns.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/UXqL7uS_BLirTHQQ6TJx1_btmr9a9ajibzs-dxoiydm-adobe-genstudio.png)

- Click on :FontAwesome[]{icon="fa-solid fa-arrow-left"} **icon** to go back.

Now, the asset is tagged for the campaign. Lets go back to the campaign once again. 

- Click on **campaign** menu item from left hand navigation menu.
- Click on the campaign you created `{{LASTNAME}} - Frescopa TravelBrew Launch Campaign`  eg. **NJ - Frescopa TravelBrew Launch Campaign**
- Click on **Content** tab.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/f1VrKdqha3aQksNqX2cHB_g49g06imkbvtgtenkx-uy-screenshot-2026-10-06-at-180043.png)

:::hint{type="success"}
You have now successfully created a campaign and have associated some approved assets to the campaign.
:::