Delivery & Activation

2 min

Introduction

In this final stage, marketing content is launched across channels. Journey creation, activation and reporting ensure that campaigns are delivered to the right audience at the right time, with measurable performance tracking.

Learning Objectives

Understand how to create customer journeys for personalized engagement.

Learn how to manage journey priority, approval policies and how to test your journeys.

Learn how to activate campaigns across multiple channels, like email, push, in-app, web and paid media.

Understand how to create, manage and use Adobe's Decisioning Engine.

Try out Adobe Firefly to quickly generate new images that comply with your brand guidelines.

[Bonus] Discover how to leverage Content Experiments to create A/B tests for your message.

[Bonus] Experience the GenAI Assistant and have it generate recommendations for a subject line.

[Bonus] Using headless content in emails.