---
title: Meet Frescopa
slug: tv-emea-madrid-contentlab-2026/meet-frescopa
icon: ☕
docTags: 
createdAt: 2026-02-19T14:08:58.277Z
---

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8ry9Zh7-SEjb4OP1ntpiV_frescopa-logo.png)

Frescopa is a fictional demo brand of Adobe. It gives you a realistic context to work in, so you can focus on building and exploring Adobe's agentic solutions without worrying about real data or real customers. Throughout the exercises, **you are the marketer behind the brand** — creating, publishing, and optimising content on behalf of Frescopa, exactly as you would in a real-world scenario.

## About the brand

**Fréscopa** sits at the intersection of premium beverage culture and sophisticated appliances — a lifestyle brand for consumers and an end-to-end beverage solutions partner for businesses. From single-origin coffee, tea, and cold-pressed juices to premium brewing appliances and café showrooms, Frescopa owns the full spectrum, from the home counter to the commercial kitchen. Its personality is warm and knowledgeable — the expert friend who makes premium feel earned, not exclusive — serving both consumers (home enthusiasts, health-conscious and design-forward buyers, café-culture lovers) and businesses (hospitality, F\&B operators, corporate, co-working). The consumer and business sides reinforce each other in a flywheel, with the café showroom as the bridge: people love Frescopa at home and champion it at work, and take it home after experiencing it there.

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## Your use case: launching the TravelBrew

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### Who you are

You're a marketer at Frescopa. Your job today is to bring a brand-new product to market — using Adobe's agentic solutions to do the work of a full marketing team.

### The product

Frescopa is launching the **TravelBrew**, a compact, portable coffee machine built for making real coffee on the go. It's designed for campers, hikers, and anyone who refuses to compromise on their morning brew away from home. Think: lightweight, rugged, self-heating, no barista required.

### Your mission

Support the TravelBrew launch by creating two key pieces of content:

1. A **product overview page** that showcases the machine and drives interest.
2. An **article page** that tells a story around it.

You'll use Adobe's agentic CMS and connected solutions to plan, create, and publish this content — faster and smarter than traditional workflows allow.

*Fréscopa is a fictional demo brand created for demonstration purposes only. All names, logos, products, and brand materials are invented; any resemblance to a real company, product, or brand is coincidental.*