Research & Analysis
1 min
Introduction
In this phase, we focus on gathering insights into customer behavior, identifying trends, and defining target audiences. Using Journey Analysis, Fallout Analysis, and Audience Creation, teams can make data-driven decisions to optimize marketing strategies.
Learning Objectives
- Understand how to analyse customer journeys and detect drop-off points.
- Learn how to create reports with the help of the AI Agent.
- Leverage Fallout Analysis to identify potential blockers in process flows.