---
title: Research & Analysis
slug: tv-emea-madrid-contentlab-2026/research-and-analysis
icon: 📄
docTags: 
createdAt: 2025-02-26T13:12:48.743Z
---

## Introduction

In this phase, we focus on gathering insights into customer behavior, identifying trends, and defining target audiences. Using Journey Analysis, Fallout Analysis, and Audience Creation, teams can make data-driven decisions to optimize marketing strategies.

## Learning Objectives

- Understand how to analyse customer journeys and detect drop-off points.
- Learn how to create reports with the help of the AI Agent.
- Leverage Fallout Analysis to identify potential blockers in process flows.