---
title: Welcome
slug: ucx-syd-2026
docTags: 
createdAt: 2023-12-19T04:03:16.610Z
---

**Welcome to Unified Customer Experience Bootcamp! **

The  objective of our Bootcamp is to help organisations understand how Adobe Experience Platform and it's connected eco-system can help to deliver customer experiences that are consistent, contextual and real-time in an omni-channel world.   

We will leverage our ficitional Coffee brand Frescopa for the lab.  Frescopa are Sydney based coffee with a broad footprint across the country selling online through their ecommerce website as well as their own branded cafe's.   Frescopa recently invested in Adobe Experience Platform and have completed their implementation connecting the platform with their existing Adobe Commerce, Adobe Target and Adobe Experience Manager environments!  

A new competitor has launched out of Melbourne and is looking to expand their operations.     Frescopa must respond decisively leveraging real-time data, intelligent segmentation, and personalised experiences to retain market share and drive growth.   

The lab exercises demonstrate how your brand can use the Adobe Experience Platform (AEP) and its connected ecosystem to:

- Analyse customer journeys and campaign performance 
- Build and activate high-value audiences 
- Personalise experiences at scale and in real time across channels 
- Collaborate with external partners to extend reach 
- Ensure governance and consent compliance 

**So we hope you are ready to get your hands dirty!! **