---
title: Audience Definition
slug: ucx-syd-2026/audience-definition
docTags: 
createdAt: 2023-12-19T04:04:04.063Z
---

**Objective**: Build high-value audiences using real-time data and identity resolution to respond quickly to market shifts.   

In a competitive environment, the ability to understand and act on customer behaviour in real time is essential. Adobe Experience Platform’s Real-time CDP enables this by combining **streaming data ingestion**, **identity resolution**, and **segmentation** into a single, unified system.

**Key Capabilities:**

- **Unified Profile: ** The Real-time CDP creates a single, comprehensive view of each customer by stitching together data from multiple sources: web, mobile, CRM, POS, call centre, and more. This enables precise targeting and personalisation.
- **Identity Graph: **Adobe’s identity graph resolves identities across devices and channels, linking anonymous and known behaviours. This ensures continuity in the customer journey and allows for cross-device targeting.
- **Streaming Segmentation: **Segments are evaluated continuously as new data flows in. This means audiences are always up to date and ready for activation
- **Data Federation: **Enrich and activate audiences using data that resides in external systems without replicating it into Adobe Experience Platform. 

**Hands-On Activities**:

- Visualise a profile
- Use Audience Agent 
- Build a real-time audience
- Create a federated audience



**Powered by:  Adobe Real-time CDP and Federated Audience Composition**