---
title: Bonus: Collaborate with Partners
slug: va-cx/bonus-collaborate-with-partners
docTags: 
createdAt: 2025-08-20T01:06:17.697Z
---

**Objective:** Extend audience reach and improve campaign performance through secure, privacy-preserving partnerships.  

In a competitive landscape brands must look beyond their own data to maintain relevance and scale. **Adobe Experience Platform’s Data Collaboration** capabilities allow organisations to securely collaborate with external partners such as publishers, retailers, and complementary brands without exposing raw data or compromising privacy.

**Use Cases Solved:**

- Audience Extension.
- Co-marketing Campaigns.
- Retail Media Networks.
- Publisher Insights for Personalisation
- Privacy-Preserving Data Sharing.

**Hands-On Activities**:

- View an advertiser account
- Explore the Publisher catalog
- Create a Collaboration Project
- View Audience Insights



**Powered by: Real-time CDP Collaboration**