---
title: Journey Design
slug: va-cx/journey-design
docTags: 
createdAt: 2023-12-19T04:04:58.557Z
---

# Objective

In a fast-moving market, timing and relevance are everything. **Adobe Journey Optimizer** enables brands to deliver contextual, personalised experiences at scale by combining real-time triggers, intelligent decisioning, and dynamic content generation, all within a unified orchestration canvas.

Using Adobe Journey Optimizer's integration with **Adobe Assets**, **Adobe Experience Manager (AEM)** and **Adobe Firefly**, you can:

- Generate on-brand content variations that adhere to your brand’s tone, style, and visual identity.
- Automatically populate journey messages with dynamic assets tailored to each audience segment.
- Ensure consistency across channels while allowing for experimentation.

**Hands-On Activities:**

- Build a Real-time Journey
- Use Shared Assets to populate messages
- Define and simulate personalised content blocks 
- Leverage AI to create templates quickly and to generate content

**Powered by:  Adobe Journey Optimizer**

# Scenario

So far Frescopa have enabled campaign initiatives on the website and app along with external channels like social and paid media, but they still need to implement the campaign experiences for their direct channels like email and mobile push. 

Adobe Journey Optimizer operates off the same events, profiles and audiences as Real-time CDP and CJA, no need to wait for ETL processes to share data.  As part of the digital operations team you will set up a retargeting journey triggered by anyone starting but not completing the subscription sign up process.   

You'll use template and generative AI to quickly create variations. 

Customers who don't interact with the initial email will be retargeted on alternative channels like push or sms if available.  Any customers who already have an active subscription will be removed from messaging to avoid fatigue.

# Access 

Switch to **Adobe Journey Optimizer** using the solution switcher: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4ZDcQY1BjY_W6B1zomvm5_image.png)

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