--- title: RTCDP Collaboration slug: va-cx/rtcdp-collaboration docTags: createdAt: 2025-08-20T01:21:12.011Z --- # Scenario As part of the current campaign Frescopa want to expand their reach to connected TV platforms, using the same audiences already created in Adobe Experience Platform they can leverage RTCDP Collaboration to discover and connect with available publishers and review overlaps between their existing customer base and available target audiences from the publishers. # Access Switch to **Real-time CDP Collaboration** using the solution switcher: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yPsRlhD-F2Cop3U81rhFJ_image.png) Check that you are in the **Advertiser - Frescopa **account. Change to this account if it not selected. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FD0YgLUY5eGWK5CtANFpo_image.png) # View advertiser account Click on **Setup** to view frescopa's account. The **My Account** tab shows information about frescopa's set up, including which ID types they use. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ImHVBx0eH9PjaMxIqxbf-_image.png) Click on the **My audiences **tab to view the audiences that Frescopa has loaded into the Collaboration workspace. All of these audiences have been shared directly from Adobe Experience Platform. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fDcGT6btapGl4vhWknyLS_image.png) # Explore Publishers Click on **Connect **menu. The **Discover Collaborators **tab let's you explore the available catalog of publishers. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4vwiOAuQQwRTnuR1R8xIl_image.png) :::hint{type="info"} Brands can request to connect with publishers directly through this interface. The publisher needs to accept the invitation in order for a connection to be established. ::: Click on **My Connections **to view the connections that have already been established. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PU24dR4bG4CHvUOUfTCqB_image.png) Frescopa has two active connections, one to TVTube a digital streaming service and another with News Australia. *While News is an available publisher this is a demo account only. * Click to **View Connection** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/XqETKLePduSUPe1VFE6JK_image.png) You can see an overview of Frescopa's collaboration with this publisher. How many days they've been connected and how many projects they've worked on. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PsqY-18wS6J1cTuyWccr0_image.png) Click on the **Connection settings. **Here you can see the collaboration use cases that Frescopa and TVTube have agreed on, as well as the match key that will be used to determine overlaps - in this case Hashed Email. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/3Ziyk_L7_WzIOjVmbKlJQ_image.png) # Create a Project Once connected with the publisher, it’s time to collaborate! Click on the **Collaborate **menu to open the Project space. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hvXUorcXZ6YjMqCi3a9VF_image.png) To create a project, select the** Plus + symbol **in the upper right corner. Or, if this is your first project, click on the ‘+ Create project’ button. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hdl4aqQ5L4b7e42gfl324_image.png) Select **TV Tube **as the collaborator and provide a **project name** and optional **description** for your project, select an image header to easily distinguish the project, and confirm your selection. Add your initials or something unique to the project name so you can recognise it easily. Click to **Create **your project. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/CVa-HBfNr3irG6S0cDkV9_image.png) With our project created we can now start to compare audiences with our collaborator. You can discover overlaps between audiences and get insights broken down by match keys or identities. This helps advertisers decide which audiences to share with publishers for activation, depending on the desired use case ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Ny6-L44YOeidDwB6WvCoy_image.png) # Audience Insights Click on the **Discover** tab in your newly created project to review the Audience Insights available between you and your collaborator. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bnSHcvmkXIj1d227tblkM_image.png) The **Compare audiences **panel allows to compare any of the following audience combinations: - One of your audiences against one of your collaborator’s audiences - One of your audiences against all of your collaborator’s audiences - All your audiences against one of your collaborator’s audiences - All your audiences against all of your collaborator’s audiences Change the **Frescopa **Audience to **High Lifetime Value **and compare it with TVTube's **State NSW. ** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/J-YeIz44sXkySLjavpB0Q_image.png) ![](https://images.archbee.com/1Jp0iolWv35Z_mkI7oUiT/efClEVZ6kC1h8R0EUNq6C_screenshot-2025-03-03-at-33038-pm.png?format=webp) The **Relevant audiences** panel provides a curated list of the top five recommended audiences based on overlap percentage. This feature helps you quickly identify the audiences with the highest overlap with your current data, enabling you to target your campaigns more effectively. - **Identity count** is the publisher’s audience size. - **Overlapping identities** represents the overlap between the recommended publisher audience and all advertiser audiences. - **Overlap %** represents the number of overlapping identities divided by the size of *all* advertiser audiences. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8UNJvYJmxc7nj1i86Upqb_image.png) Scroll down the page to the **Discover overlaps **area, your collaborator's individual audiences are shown here with their overlap against all of your audiences. Click to change from grid view to list view. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/92Oalglvx-dlKqG1EO1YG_image.png) You can quickly see the overlap percentage per audience. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6HFggzPUwl_HuIBxkSZs1_image.png) # Share Audience Frescopa have decided they want to share their High Lifetime Value customers with TV Tube, navigate to the **Activate **tab in your project workspace. In this tab, you can review and manage shared audiences. Click to **Send audiences.** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8xFWF1SYOY4MVB8OhnWZ2_image.png) Use the dropdown or the **browse audiences **button to select the audience you want to share. The audience is now, displayed and you can see the **Identity count**, **Overlapping identities**, and **Overlap %** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ECNekWH5k0GI5V3BOHz5J_image.png) Leave the Frequency and Date as is. Click **Activate **to share the audience with the publisher. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-zpH5OpIDjbWuX2SZFHGi_image.png) After you share an audience for activation, the audience immediately shows up in the publisher's **Activate** view. The audience will be exported to the publisher's indicated location at the interval set during the workflow. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/C_Oav9pSZO4bp9eKUU0du_image.png) :::hint{type="success"} Congratulations you've completed the lab for Real-time CDP Collaboration. :::