---
title: AJO Analysis
slug: va2024/ajo-analysis
description: Learn how to use flow visualization to gain valuable insights into customer journeys across various channels. This document provides step-by-step instructions on creating and configuring dimensions to analyze customer behavior. Discover how mixing and mat
docTags: 
createdAt: 2023-10-26T15:01:08.076Z
---

## Journey analysis behond email



We will now focus on AJO Journey reporting to understand what people are doing after receving an email. 

Create a new pannel, selcet the dataview **JPMC - DV,** date range last 53 weeks. 

Create a new form and drag and drop J**ourney Name** dimension, break Luma - Exclusive sale program per **Journey Action name.** Add people metrics

  

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Lu3KH8bxyAt4DNnhu8bSV_image.png)

We can see how many people received the different communicatoin of this journey. 

Let's try to see that in a more graphical way. 

Create a flow visualisation, And add "Email - black friday Sale" value from journey action Name as a start of your flow. 

  

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ibG6gsG97cO7dpIf2sK5d_image.png)

Click on Build. You will see how many people move from one stage of the journey to the other. 

Now select the Page name dimesnio, add it in your flow on the right of journey action name. We can now see to which page customer navigate too. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OEg2hCSfSVEajJq5shZRj_image.png)

:::hint{type="success"}
Congratulations, this completes the AJO exercise
:::