---
title: POC Status 9/23/25
slug: vikingcruises-adobe-fac-poc/poc-status-92325
docTags: 
createdAt: 2025-09-23T21:16:11.299Z
---

::embed[]{url="https://player.vimeo.com/video/1121316875"}

### Follow-up tasks

- **Audience Definition for FAC POC:&#x20;**<font color="#B91C1C">Meet internally to clarify and finalize the audience definition for the FAC proof of concept\:</font>
  - <font color="#B91C1C">Confirm whether Shorex recommendation will be used to validate first use case or other audience criteria/audience definition</font>
  - <font color="#B91C1C">Confirm second use case strategy and audience definition e.g. booking vs. browsing abandoner and activation channel </font>
  - Viking leads: Gaurav, Brandon, Alex
  - Adobe leads: Sheyla and Juan
  - ETA: TBD
- **Contract Finalization:&#x20;**<font color="#B91C1C">Continue communication between Anya and Gaurav to finalize and sign the contract required to move forward with the project. (Anya, Gaurav)</font>
  - Viking lead: Gaurav
  - With Viking legal
  - ETA: feedback/sigs this week
- **Data Mapping and Table Request: &#x20;**<font color="#B91C1C">Meet with IT to obtain necessary data mapping and tables, and request table builds as needed for the project, notifying the team of any delays. (Alexandra, the team)</font>
  - Viking leads: Andres, Willie, Jenna, Brandon, Alex
  - In progress. Collaborating with Viking IT for data definitions
  - ETA: end of next week (10/3)