---
title: Create the Campaign
slug: vodafone-hands-on-lab/create-the-campaign
docTags: 
createdAt: 2024-03-22T14:24:26.871Z
---

Log in to [Adobe Journey Optimizer](https://experience.adobe.com/#/@demopotemea/sname\:sandbox01/journey-optimizer/home)

Go to the *Campaigns* menu in the left panel

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hkXVmoeLa9U2qFkEd24Mg_image.png)

Click on the blue button *Create campaign* in the top right corner.

Select *Scheduled - Marketing*



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_Zq_DlmTmZrgopJ7ShKnJ_image.png" size="34" width="538" height="676" position="center" showCaption="false"}

Change the name of the campaign; for instance, you can use this pattern **your\_last\_name - Promote new iPhone 16 Pro**

Select the audience and set the *Identity type* to Email

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ERRhmivJmNtDR3NKngOia_image.png" size="50" width="814" height="265" position="center" showCaption="false"}

Select the Email action and select the *config-email-marketing* surface:



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EGFt6I-lC9gSzdRAjpYJ9_image.png" size="50" width="801" height="309" position="center" showCaption="false"}

Keep the default values of the *Schedule *section:

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/nWC1PyLR2WeWRCS9y6axt_image.png" size="50" width="794" height="602" position="center" showCaption="false"}

**

:::hint{type="success"}
Congratulations! The next step is to import the HTML content created by your agency.
:::