---
title: Email Campaign
slug: vodafone-hands-on-lab/email-campaign
docTags: 
createdAt: 2024-03-07T08:06:54.135Z
---

## Exercise

As a Business Practitioner, I want to schedule a marketing campaign, to notify our newsletter subscribers that the new *iPhone 16 Pro *has arrived in stores.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/g9PnmeXlDCpsvmLSUhXbQ_image.png)

## Learning objectives

In this lesson, we will learn:

- How to create a Campaign
- How to import a HTML email that comes from an agency
- How to personalize the email
  - With profile attributes
  - With visibility conditions
  - With one or many Offers coming from a library of offers 
- How to accelerate the generation of Text contents with Gen AI
  - Then, how to enable experimentations with the content generated by Gen AI
- How to simulate, test and activate