---
title: Multi Waves Campaign
slug: vodafone-hands-on-lab/multi-waves-campaign
docTags: 
createdAt: 2024-03-07T08:06:54.135Z
---

## Exercise

As a Business Practitioner, I want to make the promotion of the new iPhone. 

This campaign is a multi-step or multi-waves campaign:

- I want to deliver an email to all the newsletter subscribers, then for those who are interested (click), I want to send a reminder a few days after
- For those who didn't have any reaction (no click), I want to deliver a Push notification, then send a reminder a few days later
- For those who didn't have any reaction to email and push, I want to deliver one SMS



The goal is to design a marketing journey like this one:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/JWNNM6g09HNOmP59Qte7c_image.png)



## Learning objectives

In this lesson, we will learn:

- How to schedule and orchestrate many marketing actions in one marketing journey
- How to use the Reactions activity for tracked oubound channels like Email and Push
- How to enable Send Time Optimization for tracked oubound channels like Email and Push