---
title: Re-engagement  design
slug: vodafone-hands-on-lab/re-engagement-design
docTags: 
createdAt: 2024-03-22T17:50:46.737Z
---

Edit the duplicated journey by clicking on the name.

Drag & drop the events named *02\_Qualify\_Lead* followed by *03\_Develop\_Lead* this way:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/R2Mm7zUbzYAkD-ATrLt0D_image.png)

The *02\_Qualify\_Lead* event will be generated by the Customer Care advisor, with the CxApp, during the conversation with the visitor. This event will happen because this is a task that the Customer Care advisor must do. 

The *03\_Develop\_Lead* event will happen when the visitor will have done something; that could be a task like fill in a form or share an ID document or go to a store, etc. This event may or may not happen because it depends on the visitor. It's possible to set a reminder by creating a re-engagement branch in the case this event doesn't happen during a time period.

Click on the event named *03\_Develop\_Lead* and check the Timeout box, *Define the event timeout*

Wait for 2 minutes as we are doing an exercise.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Aeq7YaRj2KpVeXkGzVef8_image.png)

Drag & Drop an email action to re-engage with the visitor after the timeout period:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/D3iQwBNl9P-itoXb5aVNh_image.png)

Configure the Email action with an email template and add personalization fields like the first name in the subject and body.

The goal is to move forward in the marketing funnel by encouraging the visitor to do something, in order to reach the *03\_Develop\_Lead* goal or event.

Drag\&Drop the events to build this branch:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4q0vXDIUE6NWPpr8YZXK0_image.png)

Complete the journey with the *05\_Close\_Lead* event:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yvwuPMBDl6YxF2G1uYrJ9_image.png)



:::hint{type="success"}
Our customer care journey has been optimized by using Adobe Journey Optimizer. Next, we are going to test it.
:::