---
title: Campaigns & Experiments
slug: wyndham-ajo-hol-june2026/campaigns-and-experiments
docTags: 
createdAt: 2026-03-25T19:11:18.363Z
---

Let's now create an Experiment using a Campaign to launch it. 

# Creating a Campaign

- Under Action, click Campaign
- Click create campaign
- Select Scheduled - Marketing
- Provide a Name:** Newsletter - Experiment - Initials**

## Configure Experiment

- Click on the Actions Tab.
- Click Add Action
- Select Email
- Select Email-Marketing
- Rule Set: Wyndham Message Rules
- Check Track Email Opens and track clicks on Links and buttons in email
- Click Create Experiment
- Name Your Experiment: **Cardholders Test - Initials**
- Select a Success Metric
- Select a hold out group
- Click Add Treatment
- Click Save

## Add Treatments

- Navigate to the Content Tab
- For Variant A, click Content template
  - Select **Imported Wyndham Template - enews**
- For Variant B, click Content Template
  - Select **Imported Wyndham Template - Broadscale**

## Select Audience

- Navigate to the Audience Tab
- Select the Identity Type as Email
- Click Select Audience
- Select **Wyndham HOL - Cardholder Members**

## Define a Schedule

- Navigate to the Schedule Tab
- Make changes as you desired. 
- Click Review to Activate

**Treatment A**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/gHXK5QCQ1pmkS2sSb5M5c-20260617-025446.png)

**Treatment B**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/aQGEoG61k-lUS4dt79Rh0-20260617-025600.png)

**Congratulations, you have completed working with campaigns and experiments. However, in order to complete this campaign, you must now complete Experience Decision Labs.**