---
title: Campaign Build
slug: xlsmart/campaign-build
docTags: 
createdAt: 2023-12-19T04:04:58.557Z
---

**Objective**: Orchestrate real-time, personalised journeys and experiences.  

In a fast-moving market, timing and relevance are everything. **Adobe Journey Optimizer** enables brands to deliver contextual, personalised experiences at scale by combining real-time triggers, intelligent decisioning, and dynamic content generation—all within a unified orchestration canvas.

Using Adobe Journey Optimizer's integration with **Adobe Assets**, **Adobe Experience Manager (AEM)** and **Adobe Firefly**, you can:

- Generate on-brand content variations that adhere to your brand’s tone, style, and visual identity.
- Automatically populate journey messages with dynamic assets tailored to each audience segment.
- Ensure consistency across channels while allowing for experimentation.

**Hands-On Activities:**

- Build a Real-time Journey
- Use Shared Assets to populate messages.
- Configure Experimentation to test messaging variants 



# Scenario

As part of the digital operations team you will set up a retargeting journey triggered for people who need to renew their Prepaid Mobile plan. 

We will use an experiment to check if reaction is better with SMS or Push notification. 

# Access 

Switch to **Adobe Journey Optimizer** using the solution switcher: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4ZDcQY1BjY_W6B1zomvm5_image.png)

#