---
title: Lab 1: Real-time Customer Profile
slug: zeiss-hol/lab-1-real-time-customer-profile
description: >-
docTags: 
createdAt: 2024-01-30T22:33:31.221Z
---

# Overview

In this module, we will do a deep dive into the Real-time Customer Profile and Identity capabilities of Adobe Experience Platform.

You will learn how profiles can be defined, and how to define segment builder queries to define your own audiences.

## Learning Objectives

- Learn how to visualise a customer’s Real-time Customer Profile through Adobe Experience Platform’s UI.
- Learn how to create an audience using Adobe Experience Platform’s Audience Builder.
- Learn about the impact of having access to a full customer profile, including real-time behaviour, from any environment.