---
title: Audiences
slug: zions-bank-rtcdp-hol/audiences
description: Create a real-time Edge Segment using Adobe Journey Optimizer
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

## As part of this section we will create two Audiences in Adobe Experience Platform:



1. **Credit Card Abandoners:&#x20;**

&#x20;        This is an Event data based segment. It will include customers who;

- Started a credit card applicaiton but have not completed to the submit page.

**&#x20;   &#x20;**&#x32;**. High Value Abandoners:&#x20;**

&#x20;      This segment will expand on our first segment and add additional profile attributes. It will include customers who;

- Visited the Luma Site and added some products to their cart but did not purchase
- Have a **creditCardUpgragePrediction = 1**
- Also se&#x74;**&#x20;creditClassification** value to **Very Good** or **Execellent**

