---
title: High Value Abandoners
slug: zions-bank-rtcdp-hol/high-value-abandoners
docTags: 
createdAt: 2024-02-20T22:22:05.168Z
---

## Add Profile Attributes to Event Audiences

As part of this section we will create a high value audience of customers who are credit card application abandoners because of the following characteristics:

1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**. 
3. Select **Build Rule**.
4. Click **Create.**
5. Name your segment - ***`High Value Credit Card Abandoners (your initials)`***
6. Since the first two conditions are the same as the previous segment, we will re-use the existing one to build our new segment.
7. Select **Audiences** on the left pane within the segment UI.
8. Expand **Experience Platform** to expose all currently existing audiences.
9. Search for the Audience you created in the previous exercise. ***(you can search for your initials)***
10. Drag to the main central audience canvas.
11. **Note that it gets dragged into the Attributes section and not the Events section.**
12. Click on the **expand icon** to convert this view into rules. Click **Convert**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/R6GDAAc2FB5O4UcMm66OP_screen-recording-2024-02-22-at-101749-am-1.gif)

13\. Now we have recreated the logic as in the previous segment without having to re-write it.

14\. Now let's expand on this logic by including additional attributes.

15\. Click on **Attributes** in the left segment pane.

16\. Search for the term "**creditCardUpgragePrediction".**

17\. Drag and drop the on to the canvas set **creditCardUpgragePrediction = 1**. 

18. Drag and drop "**creditClassification"** below to **creditCardUpgragePrediction** then form an AND relation.

19. Set **creditClassification** value to **Very Good** or **Execellent.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pUGobt-eukIHYodN50UqN_screenshot-2026-09-21-at-105436-am.png)

20\. Set lookback window to **Last 7 days**.

21\. Set Evaluation method to **Batch**.

22\. Review logic is as desired.

23\. Ensure the Name value is filled in and Click **Publish.**