---
title: Welcome
slug: zus-coffee
docTags: 
createdAt: 2023-12-19T04:03:16.610Z
---

**Welcome to ZUS Coffee AEP HOL! **

The objective of this lab is to help you understand how Adobe Experience Platform (AEP) and it's connected eco-system can help to deliver customer experiences that are consistent, contextual and real-time in an omni-channel world. It will let you try the user friendly, drag-and-drop UI that also has AI capabilities built-in to speed up your workflows.  

We will leverage our ficitional Coffee brand Frescopa for the lab. Frescopa is a coffee brand selling online through their ecommerce website as well as their own branded cafe's.   Frescopa recently invested in AEP.

A new competitor has launched recently and is looking to expand their operations.     Frescopa must respond fast leveraging real-time data, intelligent segmentation, and personalised experiences to retain market share and drive growth.   

The lab exercises demonstrate how your brand can use AEP and its connected ecosystem to:

- Analyse customer journeys and campaign performance 
- Build and activate high-value audiences 
- Personalise experiences at scale and in real time across channels 
- Collaborate with external partners to extend reach 
- Ensure governance and consent compliance 

**So we hope you are ready to get your hands dirty!! **