---
title: Campaign Planning & Analysis
slug: zus-coffee/campaign-planning-and-analysis
docTags: 
createdAt: 2023-12-19T04:05:09.101Z
---

**Objective**:  In this lab you will learn how to leverage **Customer Journey Analytics** to understand how customers are engaging across channels and identify friction points in your customer journeys in order to plan for the upcoming campaign. 

**Insights You Might Discover:**

- Drop-off Points: Customers are abandoning journeys after viewing competitor comparison pages or pricing details.
- Channel Shifts: A decline in engagement on owned channels 
- Conversion Lag: Customers are taking longer to convert, indicating hesitation or increased consideration of alternatives
- Attribution Gaps: Paid media touchpoints are underperforming compared to competitor campaigns.
- Segment Performance: High-value segments are engaging less frequently or showing signs of churn.

**Hands-On Activities**:

- Use Data Insights Agent to quickly analyze trends and surface anomalies. 
- Perform Omnichannel Journey Analysis.
- Review marketing channel performance and compare attribution models.
- Compare performance across customer segments. 



**Powered by: Customer Journey Analytics**