7. Create and Publish an Audience from Content Engagement

tensorrack now wants to turn insight into action after identifying engaged personas and understanding pipeline behavior, the next step is to activate high value audiences based on real engagement signals in this exercise, you will create an audience of people who are still in the discovery stage and have shown strong early interest in key content types you will then publish this audience to adobe experience platform for activation 7 1 objectives identify high value audiences based on content engagement and sales stage create an audience directly from a visualization publish that audience to adobe experience platform for activation 7 2 exercise build and publish an audience steps locate the prebuilt venn diagram visualization in the panel below identify the intersection of people who are in the discovery & needs assessment stage have engaged with case study content have engaged with technical documentation right click directly on the intersection of the venn diagram select create audience in the audience builder provide a name (append your first name and last initial) optionally add a short description confirm the segment definition reflects content type = case study content type = technical documentation sales stage = discovery & needs assessment leave the refresh frequency set to one time click publish this audience represents people who are actively researching and engaging with high value content early in the buying journey these individuals are strong candidates for targeted follow up (invites to a conference for example), as they are both engaged and still in a decision shaping stage publishing this audience to adobe experience platform enables activation across channels such as email, paid media, or sales outreach 7 3 checkpoint / reflection you’ve now moved from analysis to action instead of just identifying engaged personas, you’ve created a targetable audience based on real behavioral signals and pipeline context this is where cja b2b becomes especially powerful enabling you to translate insight into activation by pushing high value audiences directly into adobe experience platform for immediate use