Email Designer
This lab will walk through the steps to create an Email in Adobe Journey Optimizer.
NOTE: Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.
Create a New Message
Within the Basic Journey, click on Email action node
- Enter a Label and Description for the message.
Choose Marketing for Category and MultiChannelMarketing for Email Surfaces.
Click on Edit Content
Define a Subject Line
Enter a Subject Line.
Click on the Personalization icon to add personalized data available for customer record.
To add personalization, place your cursor where you want the personation added. Search for first name by searching for "first" and clicking the plus sign. Click Save.
Design Email
Click Email Designer
Select “Design from Scratch”
Click on the 1:1 Column. Drag it 5 times onto the Canvas. Click Save
Select Content Components
- Add an Image Component in the first Component
- Add a Divider in the Second Component
- Add an Image in the Third Component
- Add an Offer Decision in the Fourth Component
Add Social in the Fifth Component
Select Browse to select an image. Choose US Bank logo available in the HOL7 folder in Asset Essentials
- Add a hero image to the email message.
Click on the Offer Decision component. Then choose Email-Image as Placement type
Choose the desired offer from the Offers Library. Click Add.
- Click Save to save the message and then exit out of the Designer.