Lab 1: Adobe Experience Platform Fundamentals
Overview
In this module, we will do a deep dive into the Real-time Customer Profile and Identity capabilities of Adobe Experience Platform.
You will learn how profiles can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.
Objectives
- Understand how to visualise a customer’s Real-time Customer Profile through Adobe Experience Platform’s UI.
- Understand how to ingest data using AEP source connectors
- Understand how to create an audience using Adobe Experience Platform’s Audience Builder.
- Understand about the impact of having access to a full customer profile, including real-time behaviour, from any environment.
- Understand how to configure destinations using the Adobe Experience Platform UI.
- Understand how to connect a segment to a destination and activate it.