Channel Activities & Personalization
5 min
Personalization in Orchestrated campaigns works similarly to other Journey Optimizer campaigns or journeys, but with a few key differences specific to the orchestrated canvas.
When you access the personalization editor from an Orchestrated campaign, two main folders contain attributes available for personalization detailed below.
- Profile attributesThis folder includes all profile-related data from Adobe Experience Platform. These are standard attributes such as name, email address, location, or any other traits captured in the user profile.
- Target attributes (specific to Orchestrated campaigns)This folder is unique to Orchestrated campaigns. It contains attributes calculated directly within the campaign canvas. It contains two subfolders:
- <Targeting dimension> (e.g., “Recipients”, “Purchases”): Contains all attributes related to the dimension targeted by your campaign.
- Enrichment: Includes data added via Enrichment activities in your canvas. This allows you to personalize messages based on external datasets or additional logic incorporated during orchestration. Learn how to use an Enrichment activity
Adding Email Content
- On the email node, click Edit Email
- Click on Actions tab
- Select the email preset
- Click Edit Content
Use a Template
- Click on Edit email body
- Click on the Saved Templates Tab
- Select the Email Template
- Click Use this template
Use Asset Essentials
- Click Browse at the top of the email body
- Add the FSI Logo from Asset Essentials Repo
Generate Assets
- Press the button: Generate and Select an Image
- Have Fun! Otherwise, use a prompt from the template library.
- Click Generate Content.
- Select a variation
- Click Next
- Save in LabGen Folder
Using Fragments
- Scroll down to the bottom of the email body
- Click on the Fragments icon on the left rail
- Drag the "App Details Content" fragment and drop ut into the Drop Content here block
- Click Save, and go back to the email configuration screen.
Adding Personalization
- Under Subjectline, click on the Personalization icon.
- Click on Target Attributes
- Click on Recipients
- Search for First Name
- Click the plus sign next to it
- Copy and paste this ", take advantage and download our app now"
- Click Save and go back to the canvas.
Adding SMS Content
- Click on the SMS node
- Click on Actions tab
- Select the SMS configuration
- Click Edit Content
- Press the button: Content Template
- Select the content template available.
- Replace the FirstName with the Recipients First Name attribute, just like email.
- Go back to the canvas
Adding Direct Mail
- Click on the Direct Mail node
- Click on Edit Direct Mail
- Click on Actions Tab
- Select the Direct Mail configuration
- Click edit content
- Provide a name
- Click Add button
- Label: Address
- Click the personalization icon
- Click on Target Attributes
- Click on Recipients
- Select Address Line 1
- Click save.
- Go back to your canvas
Congratulations you completed this lab!