Channel Activities Personalization
2 min
Personalization in Orchestrated campaigns works similarly to other Journey Optimizer campaigns or journeys, but with a few key differences specific to the orchestrated canvas.
When you access the personalization editor from an Orchestrated campaign, two main folders contain attributes available for personalization detailed below.
- Profile attributesThis folder includes all profile-related data from Adobe Experience Platform. These are standard attributes such as name, email address, location, or any other traits captured in the user profile.
- Target attributes (specific to Orchestrated campaigns)This folder is unique to Orchestrated campaigns. It contains attributes calculated directly within the campaign canvas. It contains two subfolders:
- <Targeting dimension> (e.g., “Recipients”, “Purchases”): Contains all attributes related to the dimension targeted by your campaign.
- Enrichment: Includes data added via Enrichment activities in your canvas. This allows you to personalize messages based on external datasets or additional logic incorporated during orchestration. Learn how to use an Enrichment activity
Adding Content and Personalization
High Propensity
- Select the Email Configuration
- Click Edit Content
- On the subject line, click on the personalization icon
- Click on Target Attributes, then select on recipients > firstName
- Then paste this ", Free Shipping!", click save
- Chose any template from the library if you like.
- Exit to the Canvas
Low Propensity
- Select the Email Configuration
- Click Edit Content
- On the subject line, click on the personalization icon
- Click on Target Attributes, then select on recipients > firstName
- Then paste this ", 25% Discount!", click save
- Chose any template from the library if you like.
- Exit to the Canvas
Congratulations you completed this lab!