Intros, User Access and Lab Overview | 20 min |
| Adobe team introduction. Participants to log in to demo environment and confirm access |
| Adobe provides an industry-centric marketing use case to outline common challenges & opportunities and how Adobe Journey Optimizer Orchestrated Campaigns will solve and/or improve brand objectives |
Understand Core Capabilities | 30 min |
| - Query audiences in real-time to build campaign workflows and leverage them across email, SMS, push, and DM.
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Multi-entity segmentation & sending | - Go beyond person-based campaigns—use entities like product catalogs, store locations, or service data to target with precision.
- Support multi-level sending, where one message is sent per Profile and per associated secondary entity.
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Pre-send visibility & precision | - Get exact segmentation counts and full campaign scope before launch, ensuring accuracy and confidence.
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Multi-step campaign workflows | - Design multi-steps campaigns from daily messages to complex campaigns like seasonal promotions or major product launches.
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Learn How to Build | 130 min |
| - How to create a relational XDM schema and relate to different entities
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| - How to ingest information into different relational XDM datasets
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| - How to query from a secondary entity (Like, bookings, purchases, products) to formulate a person-based campaign
- How to query from a primary entity like a recipient and enrich their activation delivery with information from secondary entities.
- Learn some of the most used orchestration workflow nodes (Like build audience, splits, forks, joins)
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TOTAL HoL TIME: 3 hours, 10-15 min breaks included throughout session |