Sharing Filters from CJA to CDP
Create audience
To create audiences, you have three ways to get started:
Creation method | Details |
|---|---|
From the main menu, click on Components > Published Audiences item. | The Audiences page opens. Click Create audience and the Audience builder opens. |
From within a Freeform table. | Right-click an item in a Freeform table and select Create an audience from selection. Using this method pre-populates the filter with the dimension or dimension item you selected in the table. |
From the filter creation/editing UI. | Check the box that says Create an audience from this filter. Using this method pre-populates the filter |
Use the first approach:
- from the main menu click on Components > Audiences.
- Click on Create Audience.
- from the dropdown select the right data view: Hol Retail - Production /1 (dv) .
- in the left rail menu, search for the Cross-channel sessions filter (the one with your name);
- drag and drop the filter in the "Segment" section, at the bottom of the screen.
- in the Name text box type [your name]`` Shared filter;
- leave the rest as it is, click on Publish.
- Click View audience in AEP within the same message and you will be taken to the Segment UI in Adobe Experience Platform.
What happens after an audience is created?
After you have created an audience, Adobe creates an Experience Platform streaming segment for each new CJA audience. An AEP streaming segment will only be created if your organization is set up for streaming segmentation.
- The AEP segment shares the same name/description as the CJA audience, but the name will be appended with the CJA audience ID to ensure that it is unique.
- If the CJA audience name/description changes, the AEP segment name/description reflects that change as well.
- If a CJA audience is deleted by a user, the AEP segment is NOT deleted. The reason is that the CJA audience may later get undeleted.
Use CJA audiences in Experience Platform
CJA takes all the namespace and ID combinations from your published audience and streams them into Real-time Customer Profile (RTCP). CJA sends the audience over to Experience Platform with the primary identity set, according to what was selected as the Person ID when the connection was configured.
RTCP then examines each namespace/ID combination and looks for a profile that it may be part of. A profile is basically a cluster of linked namespaces, IDs and devices. If it finds a profile, it will add the namespace and ID to the other IDs in this profile as a segment membership attribute. Now, for example, “[email protected]” can be targeted across all their devices and channels. If a profile is not found, a new one is created.
You can view CJA audiences in Platform by going to Audiences > Create Audience > Build rule. In the Audiences tab, you can find your CJA Audience along with the other audiences.
Recap
Well done! With the Research section you have explored how Customer Journey Analytics turns raw behavioural data into actionable insights:
- Analysis projects to combine dimensions, metrics and visualisations across online and offline channels.
- Attribution models to measure the real impact of marketing touchpoints on conversions and call-centre deflection.
- Audiences shared from CJA to Real-Time CDP to act on the insights through targeted activation.
In this lab you stepped into the analyst's shoes. You investigated post-purchase behaviour around in-store pickup, compared repeat purchase patterns across fulfilment types, and uncovered an untapped engagement opportunity. The insights you generated here are exactly the kind of evidence that drives downstream marketing actions — from audience activation to journey design.