Quick intake

Set your name to personalise the documentation! {{CUSTOMER_NAME_INPUT}}

A number should be on your name card. This is your usernumber for the bootcamp. {{USER_NUMBER_INPUT}} If your number is below 10, please add a leading 0 (so user number 3 is "03").

Select a role you identify most with:

The corresponding tab should auto-open based on the customer role.

Your name: {{CUSTOMER_NAME}}

Persona description for Developer track.

Name: Anna Becker Role: Senior Solutions Developer Location: London, United Kingdom

Background With a strong foundation in data engineering and digital marketing platforms, Anna specializes in architecting and implementing scalable solutions in Adobe Experience Platform. She holds a master’s degree in Information Systems and started her career in customer analytics before moving deep into the Adobe ecosystem.

Daily Focus:

Developing and configuring Real-Time Customer Profile schemas and datasets

Implementing ingestion pipelines via Adobe Experience Platform APIs and sources

Building and maintaining audience segmentation logic

Collaborating with marketers and analysts to activate data in Adobe Journey Optimizer and Adobe Real-Time CDP

Creating custom identity stitching strategies using Identity Service

Personality Traits:

Meticulous – Loves getting into the details of data schemas and event datasets

Collaborative – Works closely with cross-functional teams to translate business needs into data-driven solutions

Inquisitive – Always staying on top of AEP updates, reading the latest release notes like they’re suspense novels

Strategic – Not just coding; always thinking about the long-term data architecture and governance

Superpowers:

Fluent in JSON schema design and XDM modeling

Can troubleshoot batch ingestion issues in her sleep

Knows when to use Query Service vs. Segment Builder

Fearless when deploying to production environments

Favorite Tools:

Postman

Adobe Debugger

VS Code

Adobe Developer Console