Account Audience Discovery

5 min

In this exercise we'll learn to use Audience Agent to find and scale audiences. We'll be leveraging product intent signals to infer which personas we should be targeting based on their propensity to engage and activate. Audience Agent will analyze structured and unstructured data, ranging from customer and account profiles to the activities that both entities generate as well as related opportunities, to dial in our focus.

Use Audience Agent

Audience Agent Prompt 1

How many accounts are showing product intent for ControlEdge?

Audience Agent Prompt 2

What are the top industries for those accounts showing product intent for ControlEdge?

Audience Agent Prompt 3

For each industry, count accounts with high intent for product ControlEdge.

Audience Agent Prompt 4

How many accounts in the Oil & Gas, Food Manufacturing, or Logistics & Supply Chain industries have an open opportunity with ControlEdge in the name of the opportunity?

Audience Agent Prompt 5

For opportunities that have "ControlEdge" in the name of the opportunity, and where the account industry is Oil & Gas, Logistics & Supply Chain or Food Manufacturing, what are the most common job titles for people associated with those opportunities?

Audience Agent Prompt 6

For the group above, please break out the most common job titles in that group per industry (top job titles for Pharmaceutical Manufacturing, top for Oil & Gas, top for Logistics & Supply Chain).

Practical Application

Our Chief Commercial Officer has just told us that they expect ControlEdge to cross-sell well with prospects or customers interested in our SmartSense Industrial Sensors as the two together enhance the robustness of each solution.

How many accounts are showing product intent for SmartSense?

For each industry, count accounts with high product intent for SmartSense.

For each industry, count accounts with high product intent for ControlEdge and high product intent for SmartSense.