Audience Enrichment Demo
[Hands off keyboard!]
Federated Audience Composition enables you to enrich existing audiences in Adobe Experience Platform by utilizing composed audience data that has been federated from the enterprise data warehouse. The federated data will not persist in Adobe Experience Platform customer profiles.
Preapproved SecurFinancial Loan Page Visitor
There are two ways to enrich a Federated Audience Composition
1. Reading an AEP audience within a federated composition
- Map AEP audience to the Federated Audience Composition destination
- Build your composition with your the mapped audience as a Read audience
- Reconcile the identities in your read audience, to join with federated data
In this first example, we'll use the SecurFinancial Loan Application Page Visitor audience stored in AEP's Profile Service to start our federated composition. We will enrich the audience using federated data in Snowflake to determine pre-approval based on credit score and loan activity (Snowflake).
2. Enriching Experience Platform audience rule with a federated audience
- Save and Start your federated audience composition. Once the composition has run, your federated audience will appear in the audience portal
- Build an audience rule using profile attributes and experience events from Profile Service and using your federated audience
In this example, we'll use the federated audience queried with credit score and loan activity to enrich the behavioral audience of loan application web page visitors
By evaluating this audience on the Edge, we can instantaneously retarget the preapproved loan application page visitors with personalized offers on the site
