Create audience Profile Attribute
In this exercise we'll be creating an audience of users who have enrolled for Medicare plan.
Audience overview
To get an overview of all audiences :
- In the menu on the left side, under Customer, click on Audiences. You will see a overview with all existing audiences.
Creating an audience
We'll be creating an audience that contains all customers that are part of the WKND Club loyalty program. We can determine this by checking if a customer has a loyalty ID.
- Click on Create audience. A pop-up will open, choose Build rule and click Create.You'll be taken to the Audience builder.
- Set the name to [your last Name-userno.] - Medicare Plan Enrolled Members. e.g. rawat-31 - Medicare Plan Enrolled Members.
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- In the Attributes tab, search for healthPlan. Drag the healthPlan attribute to the middle of the screen.
- Change the expression to healthPlan exists using the dropdown.
- Set the evaluation method to edge
- Your screen should look like the image below.
At each step in defining your audience, you can get an estimate of the audience's population:
- Click on Refresh Estimates.
You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.
6. Click Publish to finish and save your audience.
You will be taken to the Audience summary screen, outlining your audience definition.
You have now successfully created an audience using the Adobe Experience Platform Audience Builder.