Part 1: PCA Application Journey
3 min
Customer Journey - Where are we?
PCA Application Journey (Part 1)
When a customer starts an application for a current account on the Lloyds Bank mobile app, but abandons the process before submitting their application, we want to send them them a Push notification after 2 days to remind them to complete the application.
What do we need to create for this part of the use case?
- Two events To see when a customer starts the PCA Application form, and another for when a customer submits the PCA application form.
- An audience To check if the customer is a Lloyds Bank mobile app user.
- A push message To send to these customers.
- A journey To send the push message to these customers.