Enrich Audience
Federated Audience Composition enables you to enrich federated audiences with attributes and experience events in AEP's profile store. The federated attributes will not persist in Adobe Experience Platform unified profiles.
Enriching Experience Platform audience rule with a federated audience
- Save and Start your federated audience composition. Once the composition has run, your federated audience will appear in the audience portal
- Build an audience rule using profile attributes and experience events from Profile Service and using your federated audience
High-Value Savers Showing Loan Intent in Last 24hrs
In this example, we'll enrich the federated audience queried with credit score, account value, and loan activity with real-time behavioral activity online. Our new audience should include
Fields & Settings | Expression |
|---|---|
Federated audience | High-Value Savers Showing Loan Intent |
Experience Event | Site Section = Loan Rates |
Recency | In last 24 hours |
We can apply recency to our audience rule, by defining the following timeframe
In last 24 hours
The recency set allows us to apply Edge evaluation. By evaluating this audience on the Edge, we can instantaneously retarget the pre-approved audience with personalized offers on the web (via Adobe Target), while targeting the audience across marketing channels, like email.
Finally, name your audience:
High-Value Savers Showing Loan Intent in Last 24hrs + add your initials
More Options (This is not part of the lab)
Reading an AEP audience within a federated composition
Alternatively, we can use audiences in AEP, built off XDM profile attributes and experience events, to start a federated composition. Here's how
- Map AEP audience to the Federated Audience Composition destination
- Build your composition with your the mapped audience as a Read audience
- Reconcile the identities in your read audience, to join with federated data
