Orchestrated Campaign Lab - OLD

1 min

Agenda

AJO Orchestrated Campaigns – Hands-on Lab Agenda
Intros, User Access and Lab Overview \| 20 min
Intro & login	Adobe team introduction. Participants to log in to demo environment and confirm access
Lab use case	Adobe provides an industry-centric marketing use case to outline common challenges & opportunities and how Adobe Journey Optimizer Orchestrated Campaigns will solve and/or improve brand objectives
Understand Core Capabilities \| 60 min
On-demand audiences	Query audiences in real-time to build campaign workflows and leverage them across email, SMS, push, and DM.
Multi-entity segmentation & sending	Go beyond person-based campaigns—use entities like product catalogs, store locations, or service data to target with precision. Support multi-level sending, where one message is sent per Profile and per associated secondary entity.
Pre-send visibility & precision	Get exact segmentation counts and full campaign scope before launch, ensuring accuracy and confidence.
Multi-step campaign workflows	Design multi-steps campaigns from daily messages to complex campaigns like seasonal promotions or major product launches.
Learn How to Build \| 100 min
Relational data model	How to create a relational XDM schema and relate to different entities
Data ingestion	How to ingest information into different relational XDM datasets
Activation workflows	How to query from a secondary entity (Like, bookings, purchases, products) to formulate a person-based campaign How to query from a primary entity like a recipient and enrich their activation delivery with information from secondary entities. Learn some of the most used orchestration workflow nodes (Like build audience, splits, forks, joins)
TOTAL HoL TIME: 3 hours, 10-15 min breaks included throughout session