Basic Journey
This lab will walk through the steps to create a Basic Email and SMS Journey in Adobe Journey Optimizer.
NOTE: Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.
Create a Journey
Navigate to Journeys
Click on “Create Journey”
Provide a Name and Description. Unclick “Allow Re-Entrance.” Click Ok.
Define the Audience
Under Orchestration Node, drag the “Read Segment” onto the Canvas.
Change the label to “Silver Loyalty Members”. Click on Select a Segment.
Select “Silver Loyalty Members”. Click Save.
Setup Branching
Under Orchestration Node, drag the “Condition” after the Read Segment.
Add the label “Preferred Channel”. Set Type to “Data Source Condition”. Click on “Add a Path”
Click Path1 and rename as "Email". Click Path2 and rename as "SMS"
Add Messages
Under Actions, drag the Email Action onto the Canvas on Email path and drag SMS Action onto the SMS path.
Next, we will design the Email and SMS messages. Navigate to the Email Designer Lab from the GitBook navigation menu.
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